FIFA STADIUM EXCLUSIVE
More than a match.
A memory for life.
The “I Was There” cap celebrates the experience of being at the FIFA World Cup 26™ — a keepsake of the atmosphere, the match and the moment.
Developed by John Hatter & Co for the stadium-exclusive programme, this cap brings our signature headwear design to a once-in-a-lifetime football experience.
Discuss a special make-up programme