JOHN HATTER™GROUP

OFFICIAL FIFA LICENSED COLLECTION

The 48
Qualified Teams.

48 nations. Individual identities. One complete headwear programme created for the FIFA World Cup 2026™.

48 NATIONAL TEAMSPREMIUM HEADWEARFIFA WORLD CUP 26™

From national colours to the signature embossed front plate, each team cap translates football pride into a distinctive product. Explore the complete collection below.

FIFA WORLD CUP 26™ / FROM PRODUCTION TO DELIVERY

When the game moves,
we move with it.

48 teams. 16 host cities. Three countries running in parallel — with different local laws and regulations, and a delivery programme that had to keep pace with the knockout stage.

United States FIFA World Cup 2026 team cap
THE CHALLENGE

Extreme time pressure.

The programme operated simultaneously across the United States, Canada and Mexico, each with its own local laws, regulations and operating requirements. As the tournament moved into the knockout stage, advancing teams changed demand and delivery destinations at short notice.

OUR RESPONSE

One coordinated operation.

We coordinated production priorities, available stock, fulfilment and time-critical deliveries across three different markets. Local requirements had to be managed alongside changing team progression, so the right caps reached the right city for the next match.

THE RESULT

The collection followed the action.

We successfully delivered the rapid-response programme, routing team caps to the cities hosting their next games and supporting retail throughout the tournament.

A COMPLETE INTERNATIONAL PROGRAMME

Designed for fans.
Delivered for retail.

A single creative and commercial platform, adapted for 48 different national identities.

Our FIFA programme brought together product development, manufacturing and international distribution across stadiums, FIFA Fan Festival locations, FIFAStore.com and airport retail. As teams progressed through the tournament, fulfilment followed the action.

PRIVATE LABEL · SMU · LICENSING · WHOLESALE

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Let’s make it happen.

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